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Brand identity · 2025

MICO

A custom wordmark system for MICO, an indie rock and pop-punk artist whose music balances vulnerability with high-energy nostalgia.

Brand identity · Logotype wordmark system · Print + digital applications
DES 245 · Fall 2025
















Built for the Beat

Brand Identity
Logotype Wordmark System
Print and Digital Applications
DES 245 · Fall 2025
About the project

MICO’s identity translates nostalgic, expressive energy into a modular visual system. Custom geometric letterforms, cube-based patterns, teal and orange color, and bold photography work together across music, digital, and physical applications.