Brand identity · 2025
Blue Bell
Creameries
A logo refresh for Blue Bell Creameries that brings a simplified bluebell flower into a cleaner, more geometric visual system while keeping the brand’s warmth and nostalgic character.
Logo design · Brand refresh · Visual identity
DES 245 · Fall 2025
Blue bell, simplified
Logo Design
Brand Refresh
DES 245 · Fall 2025
Brand Refresh
DES 245 · Fall 2025
About the project
This logo refresh for Blue Bell Creameries simplifies the bluebell flower into clean geometric shapes and rounded forms. The final mark uses three hanging blooms and curved stems, combining a soft blue and green palette with a flexible black-and-white version.